What is mystery shopping?

Mystery shopping is a technique used by retailers to understand the levels of customer service of their employees in a sales interaction. Retail managers are often left in the dark with the levels of customer service in their stores as without customer feedback, it is impossible to measure. Mystery shoppers allow for feedback from a ‘customer’ often in the form of a report that measures their experience and satisfaction with a sale.

Mystery shopping is a vital tool for retailers as it not only measures levels of customer satisfaction but also provides information on areas that they need to improve. By using mystery shoppers, retailers receive a detailed and unbiased report of customer satisfaction in their stores which can help ensure that high quality and engaging shopping experiences are always delivered. A great shopping experience will guarantee that the customer will come back!

How can you make money as a mystery shopper?

The mystery shopping space has diversified in recent years, with innovations helping it become more accessible to anyone wanting to dive in. Now, these tasks can be completed from anywhere around the world using your smartphone, with apps and websites providing missions and jobs for you to earn some extra cash on the side. The best thing about it? No experience is needed, you can pick up your phone and download an app, like Shepper, that provides you with a variety of mystery shopping activities to complete across all areas of the UK.

What are the benefits of mystery shopping?

With mystery shopping more popular than ever, the main benefit of becoming one is the ease and accessibility. Mystery shopping allows you to combine your everyday shopping experience with small, easy tasks to help you earn some cash on the side. With most mystery shops, you also get a freebie as you are often required to make a purchase – who wouldn’t want that!

Retailers across the UK need consistent feedback from mystery shoppers, so the availability of these kind of activities is always very high. Following the pandemic, it has become even more difficult for retailers to gain insight into their levels of customer service, consequently, stores across the country are using mystery shoppers to get feedback on areas they are struggling to reach. This has seen availability for mystery shopping soar in recent months.

With no need for experience or skill and job availability at an all-time high, mystery shopping is now one of the most attractive and flexible methods of making money.

How to get started

It has never been easier to become a mystery shopper, with new innovations in the space. There is a range of apps and websites to use which provide opportunities for mystery shopping – you can check them out by searching ‘Mystery shopping apps’ on Google and taking a look into what is available. If you haven’t already, why not download Shepper to see some of the great mystery shopping activities we have on offer. We’ve had some great tasks available from some of the biggest high street brands.

Can I mystery shop with Shepper?

Yes! Shepper has worked with a number of well-known brands including L’Oreal and Holland and Barrett, helping them to gain incredible insight into their successes and shortcomings of customer service. We provide our community of Shepherds with a range of mystery shopping activities that often take no longer than 5 minutes. We are always adding new and exciting tasks to the market, so if you haven’t already, why not download our app, open the market and get stuck into some mystery shopping.