About us

Our Talented Leadership Team

Exceptional thinkers, achievers, collaborators, and trailblazers fuels every success we accomplish.

Careers at Shepper
  1. Carl August Ameln

    Carl August Ameln

    Founder & Chairman

  2. Lindsay Forster

    Lindsay Forster


  3. Matt Field

    Matt Field


  4. Richard Thornton

    Richard Thornton

    Board Member

  5. Chris Pearson

    Chris Pearson

    Product Director

  6. Natalie Burkitt

    Natalie Burkitt


Our Roots History

  1. 2016

    Shepper was established in 2016 by seasoned entrepreneur Carl August Ameln, the brains behind disruptive startups like Streetcar and Lovespace.

  2. 2018

    In 2018, the company secured £5.4M in Series A funding, championed by Aviva Ventures, Norway's Idekapital, Angel investors, and was honoured to join the esteemed Founders Factory alumni.

    Founders FactoryAviva VenturesIdekapital
  3. 2020

    By 2020, Lindsay Forster stepped aboard to redefine the client and user offering. She rebranded and revamped the product suite in 2021, focusing on the Retail, Consumer Goods, and Media sectors. Following this, Shepper effectively raised more capital from both existing investors and new partner, Centerbridge.

  4. 2023

    Over a span of just three years, Shepper has multiplied its user community by over 20 times, earning the attention of leading, high-profile brands and sparking exponential growth.

The Future of Shepper

Our Mission

Shepper's mission is to empower businesses to answer their most crucial questions - those driving business performance and brand recognition. Our advantage? We offer rapid, high-quality data at an unprecedentedly affordable price. Recent events have underscored the importance of crowd and community brands that can deploy skilled, local people in a cost-effective and sustainable manner.

Every day at Shepper we’re transforming the way businesses collect and analyse data. Empowering them to make decisions that drive growth etc.

Lindsay Forster


Lindsay Forster
Shepper merchandise on chairs