Shepper are a Data Analysis Company supplying Mystery shoppers across the country helping to improve the customer's overall experience.

About us

Our Leadership Team

Exceptional thinkers, achievers, collaborators, and trailblazers fuels every success we accomplish.

Careers at Shepper
Carl August Ameln

Carl August Ameln

Founder

Lindsay Forster

Lindsay Forster

CEO

Matt Reed

Matt Reed

Marketplace Director

Richard Thornton

Richard Thornton

Chair

Chantal Rhodes

Chantal Rhodes

Financial Manager

Claire Andrews

Claire Andrews

Head of Community

Shane Reid

Shane Reid

CTO

Our History

  1. 2016

    Shepper was established in 2016 by seasoned entrepreneur Carl August Ameln, the brains behind disruptive startups like Streetcar and Lovespace.

  2. 2018

    In 2018, the company secured £5.4M in Series A funding, championed by Aviva Ventures, Norway's Idekapital, Angel investors, and was honoured to join the esteemed Founders Factory alumni.

    Founders FactoryAviva VenturesIdekapital
  3. 2020

    By 2020, Lindsay Forster stepped aboard to redefine the client and user offering. She rebranded and revamped the product suite in 2021, focusing on the Retail, Consumer Goods, and Media sectors. Following this, Shepper effectively raised more capital from both existing investors and new partner, Centerbridge.

    Centerbridge
  4. 2023

    Over a span of just three years, Shepper has multiplied its user community by over 20 times, earning the attention of leading, high-profile brands and sparking exponential growth.

The Future of Shepper

Our Mission

Shepper's mission is to empower businesses to answer their most crucial questions - those driving business performance and brand recognition. Our advantage? We offer rapid, high-quality data at an unprecedentedly affordable price. Recent events have underscored the importance of crowd and community brands that can deploy skilled, local people in a cost-effective and sustainable manner.

Every day at Shepper we’re transforming the way businesses collect and analyse data. Empowering them to make decisions that drive growth.

Lindsay Forster

CEO

Lindsay Forster

No more guesswork.
Community powered data collection at your service.