Lucky Saint

Lucky Saint needed to understand availability of their alcohol-free beer and staff knowledge in key Greene King and Youngs pubs in the Southeast of England.

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ClientLucky Saint
IndustryDrinks brand
ProductProduct & Category Audit

The Challenge

Lucky Saint wanted to ensure that their premium alcohol-free beer was stocked, and which no/low alcohol beer staff recommended in key locations. Additionally, they wanted to know the prices for products in the category at each pub.

Our Solution

A bespoke data collection template was created to capture the depth of required information. Shepper TV, our unique support and training channel, was used to guide our Shepherds through the requirements of the job.

The Results

Our team visited 98% of the target locations. Lucky Saint was available in 77% of the pubs we visited and was the most recommended low alcohol beer. Our client had all the information they needed to focus their sales efforts to increase distribution, and improve staff knowledge.

Lucky Saint was the most recommended low alcohol beer with more than double the recommendations of the next brand.

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    Task completion

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    Availability across all locations

I need

  • products recalled

  • to identify stock issues

  • to monitor our billboards

  • nationwide maintenance checks

  • real-time product data

  • eyes across the UK

  • competitor pricing information

  • to check the lights are on

  • help verifying staff procedure

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