Out of home media sector

The out of home media sector has long had issues with the accuracy and completeness of the implementation of campaigns. Shepper has been working with partners to address these issues.

0
billboards in the UK
10%
campaign non-compliance
0%
coverage

Client	Brands / Media buyers / Media owners
Year	2022
Industry	Media
Product	Media compliance audits

The Challenge

Brands and media buyers have long accepted that OOH campaigns had a degree of non-compliance with 10 – 20% failure (non or wrong posting). Neither they nor the media owners were happy but without cost effective auditing it has been difficult to affect change.

Our Solution

Our community of hyper local Shepherds provide complete coverage of all OOH sites whether classic or digital roadside and rail, bus sides or city mass transit sites. With the reach and speed to deliver 100% site coverage within a single In-charge, and geo-tagged, time stamped high quality images. Clients can receive reports within 48-hours of briefing.

The Results

Continual engagement with clients has been beneficial to all parties. Our unbiased insights provide peace of mind and protection for brand owners, media buyers can ensure their clients only pay for correctly placed activity and media owners have the insights to improve processes. For our clients we typically see campaigns achieving >90% compliance. Additionally, media agencies can see their campaign performance by In-charge versus other buyers. And for media owners we provide detailed reporting of the physical status of both classic and digital sites.