Bleach London

Bleach London were seeing falling sales in Tesco. They suspected stocking issues but needed to evidence to have meaningful discussions with the retailer.

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    store visits

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  • 0 hours

    Brief to launch

ClientBleach London
IndustryHair & Beauty
ProductProduct Audit

The Challenge

Bleach London were seeing falling sales in Tesco versus prior months. The decline was large enough that there was a concern they were at risk of losing facings. They suspected that the issue was linked to stock level but needed robust data to enable constructive discussions. Data was required very quickly to nip the issue in the bud.

Our Solution

The Shepper account team understood Bleach London’s urgency. The job was launched onto the community app within 28-hours of being briefed. Shepherds were given two distinct tasks. Firstly, to identify whether any of the target SKUs were on display, and secondly, to replenish facings where stock was available in-store.

The Results

Our community rapidly completed the visits and fed back the data. Analysis showed that the Bleach London team had been correct believing that stock levels were the issue. Only 15% of the stores had any stock on display. Of the remainder of stores, less than 20% of these had any stock available to allow some replenishment. Having seen this independent data Tesco placed an immediate order. This led to an increase in sell-out and Bleach London achieving an incremental sales over the following months.

I wanted to share some amazing Tesco news. Since we did the stock audit and were able to influence significant orders, we have seen a +66% (!!) increase in sell out in Tesco. May and June saw sell in (net) hit £95k to get those items back in stock. So just really fab results.

Sales Manager

Bleach London
Bleach London
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    from brief to completed

  • 0%

    of stores had no stock

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    for client post project

I need

  • products recalled

  • to identify stock issues

  • to monitor our billboards

  • nationwide maintenance checks

  • real-time product data

  • eyes across the UK

  • competitor pricing information

  • to check the lights are on

  • help verifying staff procedure

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