Industries

Media and Advertising

Raising standards in advertising compliance

Efficient OOH Advertising & Compliance Tracking

At Shepper, we understand that companies who pay for OOH advertising, as well as the media agencies and owners inside the industry, want to increasingly measure, benchmark and track compliance. Shepper have built a range of ‘ready to go’ solutions that can independently, and quickly report on Proof of Posting and Board/Site Conditions – anywhere across the UK. Our inspections are available across all posting environments from road-side, and rail-side, to TfL/Underground and Bus – or wherever advertising is taking place.

Real-time, Geo-tagged OOH Compliance Solutions

Shepper’s OOH Advertising solutions takes full advantage of our huge community of UK auditors, offering an extremely fast, cost-effective, and accurate measurement of compliance. All data points are geo-tagged, date and time recorded, and QA’d, before being published in real-time to reporting dashboards, which themselves can have filtered views by user. The reporting dashboards are extremely clear and easy to use and where Proof of Posting has failed, we can generate a Pulse Alert to notify any stakeholder(s) in real-time. Equally, when we are carrying out Board Condition inspections and identify physical or display issues, Pulse Alerts can be generated to quickly notify operational and maintenance teams that action is required.

Shepper’s media and advertising solutions are available on-demand, driven by peak or seasonally driven campaigns, or as a continuous ‘live service’ that provides tracked In-Charge data over time. In addition to our core products, we also carry out Professional Shots when needed, and a range of customised inspections that often include checks on adverts and their proximity to schools, graffiti, brandalism, and bus-stop vandalism. We pride ourselves in being the industry-leading standard in OOH compliance, independently delivering real-world data and insights to address real-world challenges, and ultimately helping to raise industry standards.