This quarter we’ve noticed that a large number of our customers have been booking mystery shopping checks with us. This coincides with the first step of retail reopenings happening on the 12th April. These customers are looking for us to check their brands in-store presence and get a clear view over how their products are being displayed. Find out ahow we can help you prepare for the return to normality here.
During the past few months, as a response to field teams being out of action, we’ve seen an uptick in requests for Shepper to visit stores to evidence compliance and measure the success of in-store execution.
Shepper provided fantastic support on a very last-minute audit of four L’Oreal promotional display units across 300 Superdrug stores, providing pictures of location and quality of the units in each store.Assistant Visual Merchandising Manager
NYX Professional Makeup at L’Oréal
We’ve also noted a trend towards more brands being interested in checking convenience, local and independent stores as these channels have become much more important to customers during the pandemic.
There’s also been an increase in regulatory compliance related checks, as our customers ensure their brands are compliant with new and pre-existing laws. As often is the case in times of economic and social distress, regulators tend to crack down and across multiple industries they have been on the lookout for anything that might take advantage of consumers or encourage unhealthy behaviour – particularly in regulated retail products such as gambling, alcohol and smoking.