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Image recognition might sound like a recent development, but did you know it’s been around for nearly sixty years? Facial recognition technology was first researched in the 1960s, with the technology taking off in the 1970s and 1980s.

Image recognition has come a long way since then, with the market estimated to be worth a staggering $53 billion by 2025.

This technology has changed the landscape for retail over the past few years. However, if the tech is new to you, you might be wondering what the advantages of image recognition are.

Read on to learn more about the advantages of image recognition in a retail environment, as well as how we can save you time and money with our services.

 1. It can keep you secure

Image recognition technology is currently used to add an extra layer of security to phones and banking apps. However, it can also identify people who enter your store.

The technology can identify when banned customers try and enter your shop. It can also be used to let employees enter restricted areas or enable them to clock in or out without a card.

 2. It can save time

There’s nothing more frustrating when you want to grab something from the store, only to find massive queues. However, image recognition is changing the way we shop.

Amazon Fresh stores (known as Amazon Go in the US) let customers grab what they want and leave the store without accessing a checkout. Their Amazon account is automatically debited for what they left the store with. Image recognition and artificial intelligence (AI) are used to determine what has been taken.

 3. It can ensure compliance

If you’re responsible for multiple stores, it’s crucial to ensure that items are displayed similarly at each store. Likewise, if you’re responsible for a brand, you want to make sure your products have prime positioning.

Image recognition can quickly and precisely spot whether products are in the right place. A photo is taken of a shelf, and image recognition software identifies the items, their location, and how much space they take up. As this is done using technology, there will be no miscalculations or human error.

How Shepper uses image recognition to help your business

When you work in retail, time is of the essence. For example, when auditing your competitor’s prices, you need to collect the information as soon as possible; otherwise you risk your data no longer being accurate.

At Shepper, we use image recognition to make sure you receive your information quickly, as well as ensure it’s precise. Our team of Shepherds take photos on your behalf, and we use our image recognition technology to verify its accuracy. We then send the data directly to your dashboard or inbox.

With Shepper, you get accurate and actionable data you can use to make efficient business decisions.

Contact us today to find out how our image recognition services can give you the advantage.


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