What can we expect from Black Friday 2022?

What can we expect from Black Friday 2022?

Reading Time: 2 minutesBlack Friday just keeps on growing. The sale day started off in the United States as a way to mark the start of the bumper Christmas shopping season, which traditionally begins the day after Thanksgiving. (Although a lot of stores start putting...
Our five favourite Halloween activations

Our five favourite Halloween activations

Reading Time: 2 minutesTesco is selling cheap pumpkins and the kids want to go for a walk for once – it must be Halloween. British shoppers are expected to spend £687m on Halloween this year, so it’s no surprise brands are doing their best to get into the spooky...
5 of our favourite World Cup promotions

5 of our favourite World Cup promotions

Reading Time: 2 minutesWe’ve been talking a lot about the upcoming World Cup at the Shepper office, and the conversation naturally came around to our favourite World Cup-themed promotions and brand activations. Here are five top ad campaigns we think are worthy of...