by shepper | Dec 6, 2022 | Brands, News, Retail
Reading Time: 2 minutes The cost of living crisis presents a challenge to brands’ Christmas campaigns. Some have decided to forego their normal expensive Christmas campaigns – such as supermarket chain Coop, who aren’t running a TV ad campaign this year....
by shepper | Dec 2, 2022 | Brands, News, Retail
Reading Time: 2 minutes 2022 marks the first ever FIFA World Cup held right in the middle of the Christmas season. This timing presents both a challenge and an opportunity for brands, as the extremely busy shopping season combines with football fever. Here are...
by shepper | Dec 1, 2022 | Brands, News, Retail
Reading Time: 2 minutes The Government has been talking about regulating unhealthy foods for a long time. In 2019 it consulted on a set of regulations to foods that are high in fat, sugar and salt (HFSS) – what most of us would call junk food. And on October 1...
by shepper | Nov 21, 2022 | Brands, News, Retail
Reading Time: 2 minutesChancellor Jeremy Hunt delivered a fairly bleak Autumn Statement last week, with projections that the UK economy will shrink next year after already entering a recession. He put forward a bevy of tax and spending changes to firm up the books...
by shepper | Oct 28, 2022 | Brands, News, Retail
Reading Time: 2 minutesBlack Friday just keeps on growing. The sale day started off in the United States as a way to mark the start of the bumper Christmas shopping season, which traditionally begins the day after Thanksgiving. (Although a lot of stores start putting...
by shepper | Oct 28, 2022 | Brands, News
Reading Time: 2 minutesTesco is selling cheap pumpkins and the kids want to go for a walk for once – it must be Halloween. British shoppers are expected to spend £687m on Halloween this year, so it’s no surprise brands are doing their best to get into the spooky...
