Taking care of business

Meet Sheppy

Sheppy is our brand mascot and represents all the types of assets we take care of. Just as real-world shepherds take care of sheep and keep them safe, Shepper and our network of Shepherds check and take care of your assets.


Founded by Carl August Ameln, Ben Prouty and Jan Vanhoutte.


Raised $5.4M in Series A funding led by Aviva Ventures, Idekapital and Angel investors.


8,000 Shepherds on the platform.


24,000 Shepherds on the platform Raised £6M in second-round funding led by Aviva Investors.


55,000 Shepherds on the platform.

Wherever you are

Shepper’s Smart Asset Checks are available all over the country. Any location you need checking, we will recruit, train and get our Shepherds there to carry out your checks.


Data Points Collected


Our grass roots

Shepper was founded in late 2016 by serial entrepreneurs Carl August Ameln, Ben Prouty (previously behind disruptive start-ups Streetcar and Lovespace) and Jan Vanhoutte. In 2018 we raised $5.4M in Series A funding, led by Aviva Ventures, Norway’s Idekapital and Angel investors.

Our purpose has always been to help you take care of your assets in the smartest way possible. Thanks to our global network of Shepherds and cutting-edge technology, whatever you need checking, wherever it is, we’ll take care of it.

Meet the team

Our senior team are dedicated to our mission – helping communities grow and enriching businesses with real-time data anytime, anywhere.

Carl August AMELN

Carl August AMELN

Founder & Chairman

Carl is an experienced start-up entrepreneur with a demonstrated history of starting successful companies in different sectors. Skilled in Entrepreneurship, Venture Capital, and Strategy.
Chris Pearson

Chris Pearson

Product & Community Director

As an innovative Product specialist with 25 years’ experience in field sales and crowd industry, Chris has built, scaled and sold two community businesses within the last 10 years and brings a wealth of community-scaling expertise and Product efficiencies.

Lindsay Forster

Lindsay Forster


Lindsay joined Shepper as CEO in August 2020 after building a successful career in the financial services sector, holding leadership positions of Chief Marketing Officer at Aviva and Friends Life, and Marketing Director for both the Insurance and Commercial Banking divisions of Lloyds Banking Group. 

Ruth Austen

Ruth Austen

Head of People

Ruth is a people-centric and culture focused HR leader, with 15 years’ experience in fostering and transforming culture, improving organisational design and implementing people-focused strategies across a range of industries.

Natalie Burkitt

Natalie Burkitt


Natalie is a talented financial professional with over 15 years of experience gained in technology, sport, and retail, supporting CEO’s and businesses. Natalie brings with her a wealth of knowledge in strategic and financial business development, both in the UK and Internationally.

James Edwards

James Edwards


James is a strategic and commercially focused technology specialist, with a background in software engineering and data architecture gained across digital, retail and multimedia brand industries.

Matt Field

Matt Field


Matt is a Partnerships specialist with 20 years’ experience of leading high performing sales and marketing teams in the Financial Services industry. He previously established the Strategic Partnerships division at Aviva and transacted a number of £100m+ multi-year contracts across a range of financial products.

We’re award-winning

We’re incredibly proud to have been recognised for our work and the innovation we are driving.

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