Sustainability and Christmas don’t go easily hand-in-hand. Wrapping paper, plastic packaging, increased eating and drinking habits mean much more waste, emissions and carbon than any other time of the year. As consumers become increasingly environmentally conscious, brands are thinking harder about how they can mitigate some of the damage that comes from consumption spikes around Christmas.

Here’s 4 great ideas from brands that are helping consumers have a green Christmas by bringing sustainability and eco-friendly products into the mainstream.

1. Primark has rolled out double use paper bags

primark wrapping paper bag

To help promote sustainability and reduce the waste created by gift wrapping materials, Primark has rolled out Christmas-themed shopping bags that double as wrapping paper. The bags are made from 100% recycled material and make for a free, eco-friendly alternative to traditional wrapping paper.

2. Co-op is trialling an eco-friendly store

co op eco friendly store

We eat much more at Christmas, which means more emissions and a huge amount of waste. Co-op has given us a glimpse at the future of Christmas food shopping with it’s new £3 million eco-friendly concept store. The Lichfield store has free water refills, eco-friendly fridges, zero-waste refill hub and features plenty of 100% organic, vegan and fairtrade products. Customers will even be able to cut down  on single use packaging by bringing in their own containers.

3. L’Oreal has launched makeup recycling bins

l'oreal makeup recycling

The beauty industry has been taking off in the past few years, and millions of shoppers are set to add makeup and skincare products to their Christmas lists. Yet the industry produces 120 billion units of packaging per year. To help combat this issue and push shoppers towards sustainability, L’Oreal, under it’s Maybelline brand, has installed recycling units in Tesco, Boots, Sainsbury’s and Superdrug stores.

Shepper worked closely with L’Oreal to check the execution of this project. Our Shepherds visited 300 nationwide locations to make sure retailers were displaying these recycling units and that they were in good condition. 

“Shepper provided fantastic support on a very last-minute audit of four promotional display units across 300 stores, providing pictures of location and quality of the units in each store.”

Kerry Kisbey-Green, Assistant Visual Merchandising Manager, NYX Professional Makeup at L’Oréal

Three big supermarkets have completely banned glitter

glitter on a christmas present

Morrisons, Waitrose and John Lewis have taken sustainability seriously by banning both glitter and plastic packaging this year. While plastic packaging is well documented for it’s detrimental impact on the environment, glitter is only just hitting the public’s radars. Despite being synonymous with Christmas, glitter is just another type of micro-plastic that ultimately ends up in our oceans, so this is a big step in the right direction for these three mainstream retailers.

How Shepper can help you meet your sustainability goals

At Shepper, we help businesses make a positive environmental impact by cutting out the need for unnecessary travel. Using Shepper is a great alternative to sending your own employees out to check your billboards, in-store activities and other assets. Our checks are completed by local people who are able to walk or cycle to locations, meaning no long car journeys and lower emissions.

Get in touch with us to learn more about the benefits of Shepper for your business.